How AI is Advancing Phishing Attacks – And How Your Business Can Stay Ahead

Phishing attacks have always been a major threat to businesses, but the game has changed. With the rise of Artificial Intelligence (AI), these scams are becoming more sophisticated and harder to detect, putting businesses and their employees at increased risk. In this blog, we’ll explore how AI is powering more effective phishing attempts, the risks involved, and actionable steps your business can take to combat these evolving threats.

What is Phishing, and Why is it Evolving?

Phishing is a type of cyberattack where criminals try to trick individuals into providing sensitive information, such as passwords or financial details, often by pretending to be someone they trust. These attacks typically come through email, messages, or even phone calls.

Traditionally, phishing relied on generic messages that were often easy to spot. But with AI, cybercriminals are creating highly personalized and convincing phishing campaigns. AI tools can analyse public information, such as social media profiles, to craft tailored emails that feel legitimate, making it more likely for victims to click links or share sensitive data.

How AI is Making Phishing Attacks More Dangerous

AI is being used by cybercriminals in several ways to enhance phishing attacks:

1. Hyper-Personalisation
AI analyzes publicly available data to create emails or messages that mimic legitimate communications. For example, an attacker might reference a recent project or meeting to make the email seem credible.

2. Deepfake Technology
AI-generated voice or video deepfakes can impersonate company leaders or colleagues, convincing employees to transfer money or share confidential information.

3. Enhanced Language and Tone
AI-powered tools can eliminate the poor grammar and awkward phrasing that once gave phishing attempts away. These emails now sound professional and authentic.

4. Redirection Through Legitimate Sites
Cybercriminals use AI to design sophisticated multi-step attacks. For example, an email might link to a legitimate service like Dropbox or Microsoft 365, only to redirect the victim to a malicious site. Even just clicking the link could allow attackers to steal credentials stored in your browser.

5. Weaponized QR Codes
Attackers embed QR codes in documents that lead to phishing sites. AI can help disguise these as legitimate, tricking victims into scanning them.

What’s at Risk for Your Business?

Phishing attacks can lead to a range of consequences, including:

Credential Theft
Once attackers steal login details, they can access sensitive company systems, emails, or even cloud services like Microsoft 365.

Financial Loss
Phishing attacks often target financial transactions, leading to fraudulent payments or compromised accounts.

Reputation Damage
A data breach caused by phishing can erode customer trust and harm your business’s reputation.

Operational Disruption
Attackers could install malware or ransomware, halting business operations and causing costly downtime.

Combat Advanced Phishing Attacks with Defense in Depth

Defense in depth is a cybersecurity strategy that employs multiple layers of security to protect your business against threats. Rather than relying on a single tool or solution, this approach assumes that no single defense is foolproof. By combining various security measures, businesses can ensure that even if one layer is bypassed, others are in place to prevent or mitigate the attack.

Here’s how defense in depth can be implemented in your business:

Build a Security-Conscious Culture

Phishing attacks are evolving, but your business can stay ahead by fostering a security-first mindset. Regular training, coupled with strong technical defenses, will significantly reduce your risk.

Remember: It only takes one click for an attack to succeed, but with the right precautions, you can make that click much less likely.

Encourage a culture of verification. If employees receive requests for passwords, financial transfers, or sensitive data, they should confirm the request through a different communication channel.

Training is your first line of defense. Teach employees to:

  • Be skeptical of unexpected emails, especially those urging quick action.
  • Check sender addresses carefully; slight misspellings can be a red flag.
  • Avoid clicking on links or attachments unless they’re sure of the source.
  • Report suspicious emails immediately.

Did you know that here at FortiTech we offer Security Awareness Training as both a standalone service, and as part of our Maintenance and Security Plans for our clients?

Use an Anti-Spam Service

Investing in a robust email anti-spam solution such as our Antispam service for Microsoft 365 can help reduce the number of phishing emails that reach your inbox. Our services use AI to detect and block potential threats before they can reach your employees.

Implement Multi-Factor Authentication (MFA)

MFA adds an extra layer of security by requiring a second form of verification, such as a code sent to a phone, before granting access to systems or accounts. Even if attackers steal credentials, they’ll have a harder time getting in.

Limit Browser Credential Storage

Advise employees against saving login credentials in browsers, especially for critical services like Microsoft 365 or financial accounts. Instead, use a secure password manager, check out our guide on what to look out for in a good password management tool.


The Role of AI in Defense

While AI is being used by cybercriminals, it’s also a powerful tool for defense. Businesses can leverage AI-based security solutions to:

  • Detect and block phishing emails before they reach inboxes.
  • Identify unusual behavior in accounts, such as unexpected login locations.
  • Monitor for compromised credentials on the dark web.

Stay One Step Ahead of Phishing Threats

Phishing attacks are growing more advanced, with AI enabling cybercriminals to create sophisticated, hard-to-detect scams. From hyper-personalized emails to malicious links disguised as legitimate, the risks to businesses have never been greater. However, by adopting a proactive, layered approach to security—such as defense in depth—and leveraging powerful tools like Microsoft Defender for Microsoft 365, you can significantly reduce your exposure to these threats.

Educating your employees, implementing modern security solutions, and fostering a culture of vigilance are all critical components in staying ahead of cybercriminals. Remember, it only takes one click on a malicious link to compromise your business, but with the right defenses in place, you can make that scenario much less likely.

If you’re concerned about your business’s ability to detect and prevent phishing attacks—or if you’re interested in learning more about how solutions our Security Awareness Training, Maintenance and Security plans or Antispam service can protect your data and your people—we’re here to help.

Get in touch with us today to discuss how we can secure your business and provide peace of mind in an increasingly complex threat landscape. 

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